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Bastian Schweinsteiger does a Megan Fox as the German face of Clash of Kings

Bastian Schweinsteiger does a Megan Fox as the German face of Clash of Kings

His future at Manchester United may be under threat but Bastian Schweinsteiger is happy to be seen goofing around, and make some cash on the side too.

The German World Cup-winning footballer is the star of the latest TV advert for Elex Wireless' F2P mobile game Clash of Kings.

Sporting a ticklish-looking beard and armour he leads an army into battle in the real-time build-your- own-castle game.

New trend

Of course, getting celebrities to front your advertising or even go in-game is just the latest expensive addition to F2P mobile game user acquisition.

Machine Zone remains the market leader with Kate Upton and Mariah Carey in Game of War, while it hired Arnie Schwarzenegger for follow up Mobile Strike.

Similarly, Plarium recently announced Megan Fox as the face of Stormfall.

The UK adverts for Clash of Kings - below - are more generic, though.


Contributing Editor

A Pocket Gamer co-founder, Jon is Contributing Editor at PG.biz which means he acts like a slightly confused uncle who's forgotten where he's left his glasses. As well as letters and cameras, he likes imaginary numbers and legumes.

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