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Mobile marketing platform Simplaex reaches more than 50 million players in four months

Mobile marketing platform Simplaex reaches more than 50 million players in four months

New peer-to-peer marketing platform Simplaex has reached 52 million users just four months after launch.

The company now anticipates it will hit 100 million players by the end of the September

It also aims to reach 300 million users in the next nine months, triple its initial target.

Player trade

According to the Simplaex website, the company’s marketplace is based on first-party data to create access to players across the globe.

Buyers can then break down player profiles according to country, platform, device, number of games played, etc. Sellers meanwhile can allow other companies to target their player portfolio.


Editor

Craig Chapple is Editor of PocketGamer.biz. He has previously held roles as Deputy Editor at Develop and Online Editor at Nintendo of Europe.

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