以下为过去一周的焦点新闻概览。向下滚动读取每则简报的英文版原文。
Here's your summary of the best of the last week. Scroll down for the English language version in each case...
1/ 市场数据
日本手游ARPU值全球独领风骚 超中国近一倍
根据应用分析和应用市场数据公司App Annie，日本手游畅销榜排名前30的游戏（iPhone），每名用户平均收入（ARPU值）是全球市场最高的，其中本土开发的角色扮演游戏（RPG）功不可没。不过，就收入方面来说，中国市场依旧增长快速，相比2014年第一季的ARPU值，上升了近十倍。虽然日本在iOS的ARPU值多中国一倍，中国表现仍然优于美国。
阅读全文：http://www.pocketgamer.biz/asia/news/63855/japan-highest-arpu-worldwide/
1/ MARKET DATA
With its locally-developed RPGs Japan has the highest ARPU of all the markets
Japan has the highest average revenue per user for its top 30 mobile games compared to any other market, according to App Annie. China however is still a rapidly growing market in terms of revenues, with its ARPU having risen to almost ten times what it was in Q1 2014. Though Japan had double the ARPU of China on iOS, China still outperformed the US.
READ MORE: http://www.pocketgamer.biz/asia/news/63855/japan-highest-arpu-worldwide/
2/ 市场分析
全球扩张计划触礁 来自日本的前车之鉴
纵观日本游戏公司GREE和DeNA，探讨当公司认为自己与众不同，已经占领市场，可是事实上却是走在浪尖上，不理解自己所知不多，更不理解市场变换速度的结果。这给包括中国公司在内的全球公司上了一课，从而了解全球扩张的风险。
阅读全文：http://www.pocketgamer.biz/asia/data-and-research/63772/a-cautionary-tale-from-japan/
2/ MARKET ANALYSIS
What happens when global expansion goes bad: A cautionary tale from Japan
A look at Japanese mobile companies GREE and DeNA and what can happen when companies believe they are special, that they have cracked the market, when in actuality, they are riding the wave, not understanding how little they understand, and how quickly the market is changing. It’s a lesson that companies all around the world, including those in China, can learn about the dangers of expanding globally.
READ MORE: http://www.pocketgamer.biz/asia/data-and-research/63772/a-cautionary-tale-from-japan/
3/ 商业消息
AppsFlyer与腾讯社交广告合作 提供广告投放效果跟踪服务
移动应用跟踪与归因分析商AppsFlyer与腾讯合作，在腾讯社交广告引进AppsFlyer的分析平台。这是首宗在广告平台添加全球第三方跟踪服务的案例，开发者从而能够接收广告投放效果的实时更新。服务包括同期群分析、存留报告和全渠道报告等等，全部都在同一个仪表板上。
阅读全文：http://www.pocketgamer.biz/asia/news/63857/appsflyer-partners-with-tencent-social-ads/
3/ BUSINESS NEWS
AppsFlyer partners with Tencent to bring tracking service to Tencent Social Ads
Mobile marketer AppsFlyer has partnered with Tencent to bring AppsFlyer's analytics platform to Tencent Social Ads. It’s the first global third-party tracking service to be added to the ad platform, and will allow developers to receive real-time updates on their ads' performance. It will offer access to cohort analysis, retention reports, funnel reports and more, all in one dashboard.
READ MORE: http://www.pocketgamer.biz/asia/news/63857/appsflyer-partners-with-tencent-social-ads/
4/ 资金投入消息
GTR向十间工作室各奖5万美元 促进游戏开发
国际化的Global Top Round（简称GTR）促进计划，已经向世界各地的十间工作室各资助5万美元，以开发并推广他们的游戏。这家总部设在美国旧金山的公司旨在透过这个计划帮助世界各地的小型工作室，创建可持续业务。每间参与工作室将收到4万美元的直接投资，以支持他们的游戏开发；另外还有1万美元的营销经费。
阅读全文: http://www.pocketgamer.biz/news/63879/gtr-chooses-10-studios-for-its-incubator-program/
4/ FUNDING NEWS
Global Top Round incubator awards 10 studios $50,000 each to develop their games
The international Global Top Round accelerator program has awarded 10 studios from around the world $50,000 each to develop and market their games. The San Francisco-based firm aims to help small studios from all over the world to create a sustainable business with its program. Each of the participating studios will receive $40,000 in direct investment to support their game development, as well as an additional $10,000 for marketing purposes.
READ MORE: http://www.pocketgamer.biz/news/63879/gtr-chooses-10-studios-for-its-incubator-program/
5/ 行业消息
苹果新政：规定应用名称限制50个字符
苹果公司将从9月7日起限制其App Store内的应用程序名称长度，以50个字符为限。苹果同时也将清理废旧应用，包括无法在新iOS上操作的应用，以及有毛病的不能加载的应用。新的评估过程将给开发者30天宽限期以修复他们“有问题”的应用，如不，应用将从App Store清除。
阅读全文：http://www.pocketgamer.biz/news/63882/apple-limits-app-names/
5/ INDUSTRY NEWS
Apple to limit app name length to 50 characters in the App Store
From 7 September, Apple will be limiting the length of app names in the App Store to 50 characters. Apple will also be deleting any apps that no longer function, either because they don't work with the latest iOS, or that they are simply broken and won't load. A new evaluation process will give developers 30 days to fix their "problematic" app before it is removed from the App Store.
READ MORE: http://www.pocketgamer.biz/news/63882/apple-limits-app-names/
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