Monetisation service Giftgaming helped raise daily revenues for mobile 2D shooter Deul by up to 38% through sponsored gifts.

Developer HQHQ Games implemented the service to offer free currency via in-game gifts, which are typically sponsored by a company. The implementation saw an increase in daily revenue by as much as 38%.

High opt-in

It was also claimed that these sponsored gifts are now generating more revenue than in-app purchases in the free-to-play game.

Giftgaming said the opt-in rates for its incentivised ads was more than 90%, with 90% of those sponsored gifts filled.

“Over the last three years, I’ve learnt that when it comes to monetisation, eCPM is an overrated and misleading metric,” said Giftgaming CEO Nick Hatter.

“What matters more is the player opt-in rate and frequency per session; how often can players engage. With Giftgaming, we have ultra-high opt-in rates, and a lot of gifts per session, and thus higher incremental revenue.”