Mobile advertising platform Taptica has partnered with Chinese publisher Rafo Tech to boost downloads of its game Piggy Boom in the UK.

Rafo Tech will be making use of Taptica's Facebook expertise to drive installs. It is aiming for female gamers in the UK as its audience.

Piggy Boom is currently the top game in Taiwan. It has achieved over 230,000 installs since launch and has been featured globally by Google.

Highest quality players

"Taptica has been a valuable partner for us as we move to grow the scale of our games and localise gameplay to appeal to players in the UK and beyond," said Sophie Mo, Head of Marketing at Rafo Tech.

"Taptica will help us bring Piggy Boom to the highest quality players around the world. We are already seeing great success in the UK, and are expanding the promotion to the rest of Europe."