Anonymous data monetisation firm Tutela has reopened its partnership program to collect data from mobile app developers in exchange for a new revenue stream.

Tutela's software collects user data such as location, connection quality and device. Tutela then sells that data on and shares the revenue with the partner developer.

It claims that an app or game with three to five million DAUs in Europe and North America can earn $1 million annually by partnering with the firm.

Quick and easy

"We are carefully selecting additional mobile app partners who have published apps which will expand our partner network further," said Tom Luke, Head of Sales and Partnerships at Tutela.

"Installing the software SDK into apps takes less than an hour. Data is completely anonymous and has no impact on end user experience, or their device. As such, Tutela offers publishers an additional revenue stream without any user or app impact."