Mobile publisher Tilting Point has launched user acquisition fund Game Alliance with an initial commitment of $12 million.

The fund has been established to help indie developers scale their UA campaigns while remaining independent. It is available to games around the world that are showing traction in the market.

Tilting Point is offering its own money for the fund and will take a small profit from successful campaigns. It will provide its own UA capabilities, or work with developers already using third-party campaigns.

Built with experience

"With the lion's share of top-grossing games coming from well-funded and often publicly traded companies, scale is a must for success in today's increasingly competitive mobile landscape," said Dan Sherman, Co-Founder and President of Tilting Point.

"Game Alliance is a direct response to the marketing and UA realities facing independent developers, built with the financial resources, experience and direction needed to climb the charts."

Those interested in taking advantage of the Game Alliance fund can find out more on the fund's website.