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Rovio joins Apple's Games For (RED) campaign with updates to Angry Birds 2 and Angry Birds POP

Rovio joins Apple's Games For (RED) campaign with updates to Angry Birds 2 and Angry Birds POP

Rovio has updated both Angry Birds 2 and Angry Birds POP to support Apple's campaign to support AIDS charity (RED).

Both games will feature exclusive (RED)-themed content to draw players in. Specific IAP bundles have also been added, with 100% of all proceeds going directly to (RED).

The campaign will run from today, which is observed as World AIDS Day. It will end next week on December 6th.

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(RED) is a charity campaign with the aim of eradicating AIDS in Africa, particularly in newborn children. It has so far raised $365 million in the last ten years.

The Games for (RED) campaign includes 20 games on the App Store that will share some of their profits with the charity. Best Fiends developer Seriously has also included both its games in the campaign, with a Justin Bieber-fronted influencer campaign to boot.


Deputy Editor

Ric has written for PocketGamer.biz for as long as he can remember, and is now Deputy Editor. He likes trains.

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