Analytics platform deltaDNA and mobile infrastructure company Tenjin have partnered to share each other's technology.

DeltaDNA users will be able to use Tenjin's attribution tracker to track multiple ad campaigns. It will also allow them to segment and analyse their players to improve their overall LTVs.

Tenjin users will in turn gain access to deltaDNA's analytics platform to see visualisations of player behaviour and monetisation within their games.

Optimising ad spend

"With the cost of acquisition set to remain high, it's vital that publishers and developers are able to really optimise their ad spend by evaluating the effectiveness of each campaign, throughout the player lifecycle," said Mark Robinson, CEO of deltaDNA.

"As a result, we’re excited to be partnering with Tenjin, as its attribution technology will provide our customers with a better understanding of where their players come from and the value they bring to the game."

It's not deltaDNA's first partnership of the year. In January 2016 it announced a strategic partnership with market intelligence outfit NewZoo.