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Casual games developers discuss the difficulties of shipping casual mobile games

Casual games developers discuss the difficulties of shipping casual mobile games

At Pocket Gamer Connects London 2017, Martine Spaans, Founder of Tamalaki, led a panel of casual games experts in a discussion on shipping casual mobile games.

Joining her were;

Glenna Buford, Engineering Lead at Wooga;
Jennifer Schneidereit, Game Creator at Nyamyam, and;
Vicky Smalley, CTO at Small Jelly.

In terms of platform to launch on, Smalley said that iOS was the best to develop for because "the number of devices you have to support is very, very manageable," although this is now changing as older devices are still being supported while newer devices offer much better performance.

"You could never convince The Guardian to write about a hidden-object game," said Schneidereit, adding that its difficult to market these titles and alternate routes like lesser-known blogs and women's magazines might be easier to reach.

When it comes to actually developing the game, Buford said that around 90% of games Wooga works on eventually get canned, but the advantage of working with a big team and bigger company means that "there's about ten games being worked on at once."


Deputy Editor

Ric has written for PocketGamer.biz for as long as he can remember, and is now Deputy Editor. He likes trains.

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