Digital games retailer Humble Bundle has launched a new publishing arm to help publish games across all platforms.

The retailer currently has seven games signed up to its services, all of which are for PC. However, it is actively seeking mobile games to publish alongside PC and console games.

The games will be "presented by Humble Bundle" under the publishing deal. Humble Bundle also states that it is a "funding initiative" as well, suggesting it will help cover development costs as well as distribution.

Earning trust

"Since Humble's launch in 2010, we have earned the trust of over 10 million customers across our products," said Humble Bundle Publishing Lead John Polson.

"In a time when it's harder than ever for games to find their audience, publishing feels like the next logical step in the services that we can offer to our developer partners."

The retailer is currently taking applications from developers who wish to work with them on publishing a game. Interested developers are required to fill out an online form found on the company's blog.