Analytics and marketing platform deltaDNA has surpassed 100 million monthly active users.

The platform has doubled its number of users since September 2016 and is now processing approximately 25 billion data events every month. It's also sending out over 120 million messages on a monthly basis.

Publishers and developers such as Wargaming, Bandai Namco and Square Enix utilise the platform in their games. DeltaDNA expects its user base to grow by another 50 million in the coming months as major games from these companies start to go live.

Make way for the big boys

"Traditionally, the market's been driven by mid-sized developers, but now we're seeing the big guys begin to realise just how much money is being left on the table, despite already achieving strong monetisation," said Mark Robinson, Chief Executive of deltaDNA.

"As a result, we've been able to benefit significantly from this changing tide, which since last year has enabled us to add an additional 50 million MAU to the platform, helping us pass 100 million MAU, and to shortly hit the 150 million MAU milestone, which is just fantastic."

DeltaDNA partnered with mobile infrastructure firm Tenjin in December 2016 to further grow its users. The partnership also gives deltaDNA users access to Tenjin's attribution tracker for ad campaigns.