News

Mobile marketing platform Simplaex raises $2.6 million to expand beyond games

Date Type Companies involved Size
May 12th, 2017 investment Simplaex $2.6m
Mobile marketing platform Simplaex raises $2.6 million to expand beyond games

Berlin-based mobile marketing platform Simplaex has closed a $2.6 million series A funding round as it looks to expand its business and services.

The investment came from Target Partners, Antheria Holding AG, and High-Tech Gründer Fonds. The company plans to use the money to reposition itself as a data insight & activation platform and move beyond just the games industry.

Along with the funding, Simplaex is gaining a new CRO by hiring former Adgorithms VP of Sales & Business Development Perry Ofir.

Meaningful data

"There has been a lot of technological progress in the advertising industry, yet most of this progress has barely benefited the advertisers and that is exactly what we aim for," said Jeffry van Ede, Co-Founder and CEO of Simplaex.

"By extracting data meaningfully and instantly acting on it, companies can gain competitive advantage by being more targeted and drive richer customer interactions."

Simplaex has grown rapidly since launching in March 2016. It reached 52 million users by August 2016 and has now surpassed 300 million users.


Deputy Editor

Ric likes to read epic poems and watch classic films to hide the fact he plays way too many games. The facade has thus far not been very effective.

Comments

No comments
View options
  • Order by latest to oldest
  • Order by oldest to latest
  • Show all replies
Important information

This site uses cookies to store information on your computer. By continuing to use our site, you consent to Steel Media's privacy policy.

Steel Media websites use two types of cookie: (1) those that enable the site to function and perform as required; and (2) analytical cookies which anonymously track visitors only while using the site. If you are not happy with this use of these cookies please review our Privacy Policy to learn how they can be disabled. By disabling cookies some features of the site will not work.