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Mobile analytics firm Adjust becomes a Google App Attribution Partner for better integration with AdWords

Date Type Companies involved Size
May 19th, 2017 partnership adjust GmbH
Google
Not disclosed
Mobile analytics firm Adjust becomes a Google App Attribution Partner for better integration with AdWords

Berlin-based mobile measurements firm Adjust has become an App Attribution Partner for Google to better integrate with its advertising tools.

The deal sees Adjust making use of deeper integration with Google's AdWords. Ad spend and campaign structure will be instantly captured from AdWords and sent to the Adjust platform.

This will then analyse the cost and revenues of a campaign to help marketers understand what changes they need to make. Conversion rates and other metrics will also be tracked and shown.

New capabilities

"We have been working closely with Google to ensure a seamless transition onto the new capabilities that Google has announced today for AdWords," Christian Henschel, CEO and Co-Founder of Adjust.

"With the App Attribution Partner program, and the associated APIs that have been made available, we have been able to bring vastly improve the way we work with Google AdWords."

Adjust recently expanded into China to help developers and marketers bypass what it called the "Great Firewall of China" and monetise more effectively in the market.


News Editor

Ric likes to read epic poems and watch classic films to hide the fact he plays way too many games. The facade has thus far not been very effective.

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