Report: Amazon plots return to smartphone market with Google Android-powered Ice devices

Report: Amazon plots return to smartphone market with Google Android-powered Ice devices

Amazon is planning on selling a new range of mobile devices under a new ‘Ice’ brand, according to a report.

Gadgets 360 cited “two sources familiar with the matter” who claimed the new lineup of smartphones will run Google’s Android operating system, as well as services such as Google Play and Gmail.

That would be a significant turnabout for the company, which currently does not offer Google’s services on its own tablets.

Eye on new markets

The report also claims Amazon will target emerging markets such as India to sell its devices in.

India has become an increasingly competitive market for mobiles in recent times with numerous big manufacturers such as Apple and Xiaomi investing heavily in the region.

The first Ice phone is expected to be launched in India within the year, according to one source.

Amazon’s last attempt at branding its own smartphone was the Fire Phone (pictured), released in 2014. The line was discontinued in August 2015.

Amazon recently announced it would shut down another of its mobile operations, its free Underground service. The service will close fully in 2019, though new Fire devices, and possibly Ice, will not support the app.

Senior Editor

Craig Chapple is Senior Editor of and He was previously Deputy Editor at Develop and Online Editor at Nintendo of Europe.


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