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The Weekly: China's missing mogul, Zlatan Ibrahimovic's big new game, and the rule breakers playing Honor of Kings

Rounding up the week's industry analysis and news from around the internet

The Weekly: China's missing mogul, Zlatan Ibrahimovic's big new game, and the rule breakers playing Honor of Kings

Each weekend we'll be rounding up a selection of the most interesting articles related to mobile and the games industry at large.

This week includes China's missing games industry star, Zlatan Ibrahimovic's big new game, China's young rule breakers playing Honor of Kings, and is the Android creator's new smartphone Essential?

See an article you think we should share? Email PocketGamer.biz Craig Chapple at craig.chapple@steelmedia.co.uk to add it to our weekly round-up.

China’s missing mogul, Chen Tianqiao, returns from hiding with a $1bn plan to study the brain

“Chen [Tianqiao] is finally ready to talk publicly again. Now 44, he’s living in Singapore with plans for his next act. During a visit to his office there, he explained what led him to give up his life’s work and cede the market to Alibaba Group Holding and Tencent Holdings, whose founders are now the country’s two richest men. It started with panic attacks in his 30s, then escalated amid the rising stress of competition and government regulations. He eventually decided he had to salvage his own health.”

Zlatan Ibrahimovic: "I want to make a difference in the video game world"

"I was given the opportunity to meet a great team [in Isbit]. And they're from Sweden, obviously. I believed in them, said I wanted to invest and talks began about doing a game together. To work on something like that with a team you believe in is, for me, the perfect connection. The guys are working hard and putting their passion into that. When you have that combination, nothing can beat that.”

A Chinese video game rakes in cash — and draws young rule breakers

“According to CNG, which runs a Chinese video game industry database, Honor of Kings generated about $828 million in revenue in the first three months of this year. That would make the game the biggest revenue generator among smartphone games globally, according to data from App Annie, a market research firm that tracks app performance.”

Android creator's new phone is great, but is it Essential?

“So what does the phone have going for it? Most notably for me is simply how it looks and feels - this is the premium smartphone many Android users will have been waiting for. And it serves to highlight the opportunity missed by Google’s own Pixel, a phone that has struggled to sell significant numbers on account of it being rather unremarkable.”

In Belgrade, yes Belgrade, an unlikely path to a tech hit

“When Branko Milutinovic was growing up in Belgrade, air-raid sirens routinely cut short pickup soccer games with friends. ‘If you heard a siren you had about five to 10 minutes to get to a shelter,’ says Milutinovic, now 34. ‘You’re watching from the window and seeing rockets coming up and coming down, then things explode. It was like in the movies.’”

Exploring motivation: Why people play games for years

“The reasons why Research is so appealing to CCG players are because it provides a secondary collection axis (collect all the cards and collect all the combos), a constant mode of discovery, and a daily reason to keep returning to the deckbuilding layer of the game with a fresh perspective on what's possible. By tying these outcomes to a system that forces players to return multiple times a day, the game can pace its content out over the course of months and years and motivate players to come back every day along the way.”

Are indie developers charging too little for their games?

“I’d say you can always go down, but you can never go up,” [Dan] Marshall says. “So: price your game reasonably based on scope up to that $20 sweet spot, because it'll make sales more attractive and if it sells badly you can always think of reducing the price. You can't really get away with selling a game for a tenner and then when it gets more traction than you expected, go 'no wait, £20'.".

How Super Mario Odyssey was shaped by one of Mario's biggest flops

“If Super Mario 64 was an open sandbox to roam around in, Sunshine became a series of tightly nested dioramas with surprises around every corner. Its density of ideas would become its biggest asset as well as its largest liability.”


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Craig Chapple is a freelance analyst, consultant and writer with specialist knowledge of the games industry. He has previously served as Senior Editor at PocketGamer.biz, as well as holding roles at Sensor Tower, Nintendo and Develop.