News

Chartboost launches Exchange network for programmatic access to global gaming inventory

Chartboost launches Exchange network for programmatic access to global gaming inventory

Mobile ad platform Chartboost has launched Chartboost Exchange to provide programmatic access to its in-app global gaming inventory.

The company is partnering with Aarki, Index Exchange, and Rubicon Project to bring its Exchange to its customers. The Exchange will reach over 300,000 mobile games, with a combined total of 900 million active players.

Chartboost is claiming that its new network will be its most transparent for publishers and advertisers. It is focused on data accessibility, brand safety, and full control over the user experience.

Full-fledged

"Making the leap from a mobile ad network to a full-fledged programmatic exchange is a huge step in supporting the growth of demand for our mobile developer community," said Maria Alegre, CEO and Co-founder of Chartboost.

"The industry is seeing the power of programmatic buying on mobile and we aim to lead the charge in connecting marketers to in-app inventory at scale. With a commitment to transparency, we continue with our mission to empower mobile developers to build a successful business."

Chartboost most recently published a report in partnership with Newzoo and TapFwd analysing the modern mobile game audience. The study found that women make up 62% of the mobile games market in the US.


Tags:
Deputy Editor

Ric has written for PocketGamer.biz for as long as he can remember, and is now Deputy Editor. He likes trains.

Comments

No comments
View options
  • Order by latest to oldest
  • Order by oldest to latest
  • Show all replies
Important information

This site uses cookies to store information on your computer. By continuing to use our site, you consent to Steel Media's privacy policy.

Steel Media websites use two types of cookie: (1) those that enable the site to function and perform as required; and (2) analytical cookies which anonymously track visitors only while using the site. If you are not happy with this use of these cookies please review our Privacy Policy to learn how they can be disabled. By disabling cookies some features of the site will not work.