Mobile ad platform Chartboost has launched Chartboost Exchange to provide programmatic access to its in-app global gaming inventory.
The company is partnering with Aarki, Index Exchange, and Rubicon Project to bring its Exchange to its customers. The Exchange will reach over 300,000 mobile games, with a combined total of 900 million active players.
Chartboost is claiming that its new network will be its most transparent for publishers and advertisers. It is focused on data accessibility, brand safety, and full control over the user experience.
"Making the leap from a mobile ad network to a full-fledged programmatic exchange is a huge step in supporting the growth of demand for our mobile developer community," said Maria Alegre, CEO and Co-founder of Chartboost.
"The industry is seeing the power of programmatic buying on mobile and we aim to lead the charge in connecting marketers to in-app inventory at scale. With a commitment to transparency, we continue with our mission to empower mobile developers to build a successful business."
Chartboost most recently published a report in partnership with Newzoo and TapFwd analysing the modern mobile game audience. The study found that women make up 62% of the mobile games market in the US.