News

Apple launches stripped-back pay-per-install Search Ads Basic service in the US

Apple launches stripped-back pay-per-install Search Ads Basic service in the US

Apple is expanding its Search Ads platform with the launch of an indie developer-friendly tool known as Search Ads Basic.

The Basic service works on a pay-per-install basis, and asks developers to choose the app they want to promote, set their maximum monthly budget up to $5,000, and choose the maximum cost-per-install that they are willing to pay.

Apple will automatically generate an ad for the game or app and begin pushing it out to the App Store. Developers can then check in on the ad's performance whenever they like, and adjust their budget or pause the ad for as long as they want, whenever they want.

Strong performance

The program is currently only in the US, but it will likely roll out to more countries in due time.

The previous iteration of Apple's Search Ads will continue under the name of Search Ads Advanced. This version allows developers to target certain keywords and audiences, but is charged per tap, rather than per install.

Apple launched its Search Ads platform in October 2016. It has quickly become a popular platform for advertisers, and ranked highly in AppsFlyer's most recent Performance Index.


Deputy Editor

Ric has written for PocketGamer.biz for as long as he can remember, and is now Deputy Editor. He likes trains.

Comments

No comments
View options
  • Order by latest to oldest
  • Order by oldest to latest
  • Show all replies
Important information

This site uses cookies to store information on your computer. By continuing to use our site, you consent to Steel Media's privacy policy.

Steel Media websites use two types of cookie: (1) those that enable the site to function and perform as required; and (2) analytical cookies which anonymously track visitors only while using the site. If you are not happy with this use of these cookies please review our Privacy Policy to learn how they can be disabled. By disabling cookies some features of the site will not work.