Mobile display and video advertising firm Pocket Media has opened a new office in Tel Aviv, Israel.

Former Linicom Head of Video Alon Reichman has been named the branch’s General Manager together with video specialist Mor Goldring.

Establishing local presence

Pocket Media aims to work with local experts in the field of programmatic video as it expands its operations.

The company also has other offices in Amsterdam, Singapore and New York.

“In the past years we already have been doing business in the region, and have been running our programmatic video operations from our headquarters in Amsterdam,” said Pocket Media CEO Benjamin Pomerantz.

“Now we have set foot in the tech-hub of the mobile ad industry, it’s the perfect time to establish a presence in the region, to further strengthen our ties there and continue to provide our new partners tailored, effective mobile display and video advertising.”