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AppScatter to acquire mobile app intelligence platform Priori Data in $19m deal

Date Type Companies involved Size
April 9th, 2018 acquisition appScatter
Priori Data
$19m
AppScatter to acquire mobile app intelligence platform Priori Data in $19m deal

App distribution platform AppScatter is set to acquire mobile app intelligence firm Priori Data in a deal worth up to £13.5 million ($19m).

The deal involves a cash payment of £9.45 million ($13.3m), while £4.05 million ($5.7m) will come from the issue of 5.7 million new ordinary shares in the company.

For the acquisition to go through AppScatter said it will need to raise £15 million ($21m) in funds for which it has received “formal indications of interest”, with most of the money coming from existing investors.

The purchase is expected to be completed by May 15th 2018.

Combined data

AppScatter said that combined the two companies will be able to offer app data intelligence from 299 billion downloads across five million apps in 55 categories. It will also be able to draw data from six billion devices across 252 territories.

“The acquisition would mark a major step forward in our quest to become the go-to source of information in the app ecosystem, in particular given the scarcity of companies with the quantity of data held by Priori,” said AppScatter CEO Philip Marcella (pictured).

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Senior Editor

Craig Chapple is Senior Editor of PocketGamer.biz and InfluencerUpdate.biz. He was previously Deputy Editor at Develop and Online Editor at Nintendo of Europe.

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ashar hasan marketing assistant at Real Media Now Ltd
Great article with great general in-depth information. Its really good to hear that these two prominent companies are merging in order to bring something like app data intelligence which I think is really important in today's world. I do hope that a merger like this is successful and brings out the best.

Real Media Now Ltd
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