News

Mobile games drove $589 million in revenue in Germany last year

Total games market valued at €3.3 billion

Mobile games drove $589 million in revenue in Germany last year

Germany's mobile games market generated €497 million ($589m) in revenue in 2017, according to German games industry association Game.

In a new report using data compiled by market research firm GFK it claimed that money from mobile game purchases and in-app purchases was up 21 per cent from the €409 million ($485m) reported in 2016.

IAPs on top

Of the €497m ($589m) generated in 2017, €481m ($570m) came from IAPs. The amount spent on purchasing mobile games outright fell from €17m ($20m) in 2016 to €16m ($19m) in 2017.

These figures do not appear to include advertising revenue, which can be substantial..

Overall the German games and hardware market grew 15 per cent to €3.3 billion ($3.9 billion) in 2017.

“Around 10 years after app stores were introduced on smartphones, the boom in game apps is still unbroken: game app revenue is approaching the half-billion-euro mark in Germany for the first time,” said Game MD Felix Falk.

“Free-to-play games are particularly popular: millions of Germans like to take advantage of the free offers and keep trying out new titles. If they enjoy a game, they are increasingly willing to pay for additional levels or to customise the appearance of their avatar.”

Get the latest news, interviews and in-depth analysis on Twitter, Facebook and our daily newsletter.

Head of Content

Craig Chapple is a freelance analyst, consultant and writer with specialist knowledge of the games industry. He has previously served as Senior Editor at PocketGamer.biz, as well as holding roles at Sensor Tower, Nintendo and Develop.