Apple has launched an app management system called App Store Connect.

It’s available as both a website and as an app, and allows developers to upload, submit and manage their projects.

App Store Connect also gives devs access to sales reports and the means to measure user engagement, create promo codes and respond to reviews.

Developers can also add in-app purchases, change pricing and submit promotional materials for apps to appear within the App Store.

Apps split

Apple’s decision to steadily transition developers away from long-standing media, book and app submission portal iTunes Connect has been in the works for the past year.

Last year’s iTunes 12.7 update streamlined the Mac and PC iTunes media management tool by removing the iOS App Store. Instead, Apple asked iOS users to download apps solely from their devices.

Now App Store Connect will manage apps for iPhone, iPad, Mac, Apple Watch, Apple TV and iMessage. iTunes Connect will continue to handle music, movies, TV shows and books.

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