Profile
About
About
Ben is a 15-year veteran of the games industry - he's worked as a senior executive, studio head, project lead, creative director and game designer at companies like DeNA, EA, Sony and Lionhead.
He started working on traditional games, but has been focussed on the free-to-play business model since 2006 - an extremely long time by western standards. During that time He's worked on a total of ten separate free-to-play games across five different platforms reaching over 50 million users.
Articles featuring Ben Cousins
Articles featuring Ben Cousins
GOOD FIT
Oct 29th, 2021
FunPlus appoints Ben Cousins as head of European studio operations
Bringing two decades of free-to-play and games-as-a-service experience
MONETIZER MAVENS
May 9th, 2019
Could all F2P mobile games benefit from a Battle Pass like Clash of Clans has?
THE ROAD AHEAD
Feb 26th, 2019
Monetizer Mavens discuss the future of innovation in the maturing mobile games sector
CART AND HORSE
Nov 11th, 2015
What's the correct order of Acquisition, Retention and Monetization for F2P games?
CATCH 'EM ALL RANDOMLY
Sep 4th, 2015
Should western F2P designers be using more Gacha, Fusion and Collection mechanics?
MOBA OR MOBA$$$
Jul 15th, 2015
Is Super Evil's longterm approach to Vainglory monetisation coherent?
BEHAVIOURAL TYPES
Jun 3rd, 2015
From Whales and Dolphins to Money Dodgers and Explorers: What's the point of player archetypes?
Top Stories
News
Apr 18th, 2024
Fortis team boosted by top ex-King, PopCap EA, Microsoft and Warner Bros. Games talent
News
Apr 18th, 2024
UK skills crisis prompts call for games industry-led body to tackle key challenges
Feature
50 minutes ago
New release roundup: Take That: This is Life, Neopets: Tales of Dacardia, Persona 5: The Phantom X and more
Feature
4 hours, 44 minutes ago
Speaker Spotlight: Xsolla's Chris Meredith on making the most of D2C and today's revenue opportunities
Events
HIT Games Conference Istanbul 2024 | Apr 18th | |
Game Job Fair – Spring Edition 2024 | Nordic | Apr 18th |
Arts DAO Fest 2.0 | Middle East | Apr 20th |
App Promotion Summit London | Europe | Apr 25th |
Esports Future Summit | Middle East | Apr 27th |
Dubai GameExpo Summit 2024 | Middle East | May 1st |
The MENA Games Industry Awards 2024 | Middle East | May 2nd |
GameDev Atlantic 2024 | May 4th |