Data & Research

iPad accounts for more than 97% of all tablet internet traffic in US, reckons comScore

Android, BlackBerry making little impression

iPad accounts for more than 97% of all tablet internet traffic in US, reckons comScore
We don't need numbers from research specialists to indicate what a huge success iPad has been to date, but when the figures are as resounding as those served up by comScore, it's hard not to take a peek.

Indeed, the firm's latest look into the US tablet market draws one, headline conclusion: Apple's iPad accounts for more than 97 percent of all tablet-based internet traffic across the US.

Traffic jam

The numbers, taken across the course of August, suggest the wealth of Android tablets – not to mention BlackBerry's PlayBook and HP's TouchPad – have barely made an impression on iPad in the US to date.

Apple's iPad is even over-reaching its smaller and more established cousin, iPhone, with 47 percent of total iOS-based internet usage, compared with iPhone's 43 percent.

In total, iOS generates almost 60 percent of all non-computer traffic, putting Android firmly in the shade on just under 32 percent.





As a whole, however, the report indicates that the overall market for internet use is still very much in favour of computer based browsers, with tablets only accounting for a 7 percent share.

[source: comScore]

When Matt was 7 years old he didn't write to Santa like the other little boys and girls. He wrote to Mario. When the rotund plumber replied, Matt's dedication to a life of gaming was established. Like an otaku David Carradine, he wandered the planet until becoming a writer at Pocket Gamer.