Data & Research

Half of all US iPhone owners 'impressed' by BlackBerry 10

RIM making inroads?

Half of all US iPhone owners 'impressed' by BlackBerry 10
Its launch may have been delayed and RIM's executives reduced to performing dodgy REO Speedwagon covers to court developers (see below), but all may not be lost for BlackBerry 10.

A consumer study carried out in the US by CouponCodes4U.com suggests RIM's new platform is scoring highly with iPhone owners – exactly the market that, judging from what's been shown of BB10 to date, the Canadian giant is aiming for.

Eye on iPhone

Number sourced from a sweep of more than 1,000 mobile consumers across the country suggested that, of the near 400 that have owned an iPhone at some point, 55 percent admitted to being "impressed" by what they'd seen of BB10 to date.

The majority of the rest said they needed more information, while 14 percent claimed to be unimpressed by RIM's forthcoming offering.

Of those interested, the majority said a 'bigger battery' is what is currently drawing them to BB 10, while the 8MP camera and the option to buy either a QWERTY or touchscreen device was also a plus. Finally, a quarter claimed BBM is the platform's stand out feature.

RIM announced back in the summer that the release of BB10 had slipped from an intended launch before the end of 2012 to a debut in the first calendar quarter of 2013.



[source: Examiner]

With a fine eye for detail, Keith Andrew is fuelled by strong coffee, Kylie Minogue and the shapely curve of a san serif font.