Seattle-based developer Z2Live has announced a strategic publishing partnership with CocoaChina in order to bring its portfolio of games to the Chinese mobile market.
CocoaChina will help Z2Live adapt its catalogue to better suit the Chinese market, assisting with game design and monetisation mechanics, as well as the practicalities of distribution and piracy prevention.
"After meeting and evaluating several potential partnerships in the Chinese market, we selected CocoaChina because of its market knowledge, dedication to mobile gaming, operational expertise and down-to-earth attitude," explained Z2Live CEO Lou Fasulo.
"We expect this to be a long-term, and very fruitful, partnership."
Market entry
The Chinese market is, of course, a potentially lucrative one, but it's also complex.
For instance, CocoaChina published Punchbox 's Fishing Joy 2 in the region, and the title generated $1.6 million a month. So, what was the key to its success? According to CocoaChina, it's down to the fact that Fishing Joy 2 was distributed through more than 200 third-party Android marketplaces.
Furthermore, it's clear that adapting western games for Asian markets requires more than a quick translation. As such, it stands to reason that western developers are increasingly partnering with local specialists such as Yodo1 and CocoaChina to bring their games to East Asia.
"Z2Live is known for its creativity and ability to create console quality multiplayer games for mobile devices," explained CocoaChina/Chukong CEO Haozhi Chen.
"We are extremely honoured to become their partner in China and look forward to bringing their games to Chinese players."
News
Related Articles
Top Stories
News
10 hours, 48 minutes ago
Delta game emulator hits No. 1 on the App Store download charts in 35 countries
News
12 hours, 47 minutes ago
Week in Views - The search for skills, billion dollar birthdays and terrific transmedia
News
Apr 19th, 2024
Get practical tips into key game development tools and methodologies at the Dubai GameExpo Summit
News
12 hours, 47 minutes ago
Week in Views - The search for skills, billion dollar birthdays and terrific transmedia
Feature
Apr 19th, 2024
New release roundup: Take That: This is Life, Neopets: Tales of Dacardia, Persona 5: The Phantom X and more
Feature
Apr 19th, 2024
Speaker Spotlight: Xsolla's Chris Meredith on making the most of D2C and today's revenue opportunities
Events
Arts DAO Fest 2.0 | Middle East | Apr 20th |
App Promotion Summit London | Europe | Apr 25th |
Esports Future Summit | Middle East | Apr 27th |
Dubai GameExpo Summit 2024 | Middle East | May 1st |
The MENA Games Industry Awards 2024 | Middle East | May 2nd |
GameDev Atlantic 2024 | May 4th | |
Mobidictum Meetup Berlin May 2024 | Europe | May 7th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Popular Stories
Feature
Apr 15th, 2024
46 top mobile games in soft launch: CSR 3, Plants vs. Zombies 3, LEGO Hill Climb Adventures, Candy Crush Blast, and more
News
Apr 17th, 2024