Mobile targeting and retargeting outfit Drawbridge is looking to get its voice heard.
And with that mind it's hired Daryl McNutt of video ad company BrightRoll as its new VP of marketing.
Drawbridge recently rolled out a suite of mobile-focused advertising techology, to better enable the targeting and retargeting of users across desktop and mobile devices.
Systems go
Backed with $20.5 million from Sequoia Capital and Kleiner Perkins Caufield & Byers (amongst others), at Drawbridge McNutt joins veterans from the likes of AdMob, Google and Yahoo!
"Daryl has an unusual combination of experience and skills for a marketing head - he has a strong stats background matched with a proven track record in digital advertising running through his entire career," said CEO Kamakshi Sivaramakrishnan.
"He's a great fit with Drawbridge's data-driven culture."
News
Contributing Editor
A Pocket Gamer co-founder, Jon is Contributing Editor at PG.biz which means he acts like a slightly confused uncle who's forgotten where he's left his glasses. As well as letters and cameras, he likes imaginary numbers and legumes.
Related Articles
Top Stories
Feature
Mar 25th, 2024
5 takeaways from GDC 2024: The games industry reckons with key challenges, Godot competes with Unity, and AI was the big trend without the big announcements
Feature
Mar 25th, 2024
Hot Five: Epic’s app store plans, Turkey’s tax exemptions, and Call of Duty Warzone: Mobile finally releases globally
Events
Mobidictum Network Lisbon April 2024 | Europe | Apr 16th |
HIT Games Conference Istanbul 2024 | Apr 18th | |
App Promotion Summit London | Europe | Apr 25th |
Dubai GameExpo Summit 2024 | Middle East | May 1st |
Mobidictum Meetup Berlin May 2024 | Europe | May 7th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Israel Mobile Summit 2024 | Middle East | Jun 6th |
Mobidictum Meetup Barcelona September 2024 | Europe | Sep 1st |
Popular Stories
Feature
Mar 25th, 2024
5 takeaways from GDC 2024: The games industry reckons with key challenges, Godot competes with Unity, and AI was the big trend without the big announcements
Interview
Mar 22nd, 2024