It's been 27 days since Apple's iAd mobile advertising platform went live, but apart from some higher, higher, lower, lower early feedback, there's not been much follow up concerning its performance.
Perhaps that's because it's limited to US users, and there's also a production bottleneck in terms of the Apple-produced ads themselves.
Still, one game studio quick to experiment with the business model was German developer Fishlabs, which released an iAd-enabled free version of its Burning Tires racer.
We caught up with CEO Michael Schade to find out how it was working out so far.
Getting better
"We can confirm the eCPM (effective cost per thousand impressions) is about 10 to 20 times higher than we have seen in other ad networks," Schade said.
"The fill rate has gone up since launch too. It's within the two digit percent range now."
Click Through Rates (CTR) have remained lower than expected though.
"We're surprised it's in the low single digit percent. We experienced ten times higher CTR when we ran a campaign with MTV in Powerboat Challenge," he says.
"However, you could argue that MTV is much more appealing to the average gamer compared to the brands that are currently running iAd campaigns."
The first iAd campaigns included Nissan's Leaf electric vehicle and Unilever's Dove for Men personal care brand.
Interview
Contributing Editor
A Pocket Gamer co-founder, Jon is Contributing Editor at PG.biz which means he acts like a slightly confused uncle who's forgotten where he's left his glasses. As well as letters and cameras, he likes imaginary numbers and legumes.
Related Articles
Top Stories
News
8 hours, 34 minutes ago
Turkish game studios don’t pay tax as government supports burgeoning industry
News
8 hours, 48 minutes ago
SuperScale's ebook serves organic growth tips, making mobile games more sustainable
News
9 hours, 10 minutes ago
Copyright doesn’t exist for generative AI-created content in the US but it remains the "Wild West"
News
10 hours, 3 minutes ago
Pocket Gamer Connects San Francisco kicks off two day conference featuring Scopely, Netflix, King, Wizards of the Coast and more!
News
10 hours, 18 minutes ago
Roblox’s Avatar Auto Setup and Texture Generator are the latest AI tools for the 3D space
Feature
Mar 18th, 2024
Hot Five: Monopoly GO’s next-level UA, Supercell’s psychological analysis, and AI use for NPC dialogue
Feature
Mar 15th, 2024
Under the hood: Deconstructing Monopoly GO! as it passes $2 billion in revenue
Events
MIX & Kinda Funny Showcase 2024 | North America | Mar 14th |
Game Developers Conference 2024 | North America | Mar 18th |
#notGDC 2024 | Mar 18th | |
Day of the Devs: San Francisco | North America | Mar 18th |
Nvidia GTC 2024 | North America | Mar 18th |
Game Connection America 2024 | Europe | Mar 18th |
Pocket Gamer Connects San Francisco 2024 | North America | Mar 18th |
European Game Showcase 2024 | North America | Mar 19th |
Popular Stories
Interview
Mar 12th, 2024
Supercell’s Head of Live Games Sara Bach talks company changes, world-beating live ops, and how to get back on top
News
Mar 13th, 2024
Monopoly GO makes $2 billion in 10 months with "less than a quarter" of that spent on UA
News
Mar 15th, 2024