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Funzio had sales of $12 million during Q1 2012, $5 million in April

Putting that $210 million deal into perspective

Funzio had sales of $12 million during Q1 2012, $5 million in April
As part of its Q3 FY12 financials, GREE has broken out some detail from its $210 million Funzio acquisition.

Comparing the mid-core social publisher to its peers, GREE ranked it in joint second place with EA and TinyCo, but behind Zynga in terms of the number of games in the US top grossing chart during April.

Not the most scientific approach given that the company released its third game in April, so ranks higher than it previously would have done. 

Funzio has released three iOS games - Crime City, Modern War and Kingdom Age. Between them, they have been downloaded 20 million times.

Fast growth

More interesting, GREE revealed that Funzio had posted revenues of $5 million in April, and around $12 million during the first three months of 2012.

This was up 100 percent compared to the October-December, which was itself up three-fold compared to the July-September quarter.



Without knowing how profitable the company was, it's hard to make many assumptions about whether GREE overpaid for Funzio. Of course, the price wasn't to do with gaining short term growth, but plugging Funzio into GREE's much more strategic new platform launch.

Still, considering GREE paid $104 million for the loss-making OpenFeint, Zynga is spending up to $210 million buying at the time, the loss-making OMGPOP, and DeNA spent up to $403 million on the historically loss-making ngmoco, it's certainly a step in the right direction.

[source: GREE (PDF)]
Contributing Editor

A Pocket Gamer co-founder, Jon is Contributing Editor at PG.biz which means he acts like a slightly confused uncle who's forgotten where he's left his glasses. As well as letters and cameras, he likes imaginary numbers and legumes.