Smartphones now account for almost twenty percent of all handsets sold globally according to the latest statistics released by research firm Gartner, with total mobile sales hitting 325.6 million worldwide in Q2 2010.
Indeed, smartphones across the board saw their quarterly sales jump, with market leading OS Symbian seeing its sales rise by 17.7 percent year on year to 25.4 million units.
It is, however, Symbian's weakest market the US where most change is happening.
Born in the USA
While RIM's strong presence is enough to ensure it remains the second largest smartphone manufacturer globally sales hitting 11.2 million across the quarter it's Android that holds all the momentum.
Google's OS is now top dog in the US, while its global sales tally of 10.7 million units more than double the figure it recorded in Q1 2010.
"There's been such huge emphasis on Android, with all the vendors backing the platform and the carriers advertising and being a little more generous with subsidies, especially in the US market," said Gartner research VP Carolina Milanesi.
Gartner isn't the first firm to point out that Android is now the dominant force in the US, NPD claiming the platform accounted for 33 percent of all smartphone sales in the region in Q2 2010.
"A non-exclusive strategy that produces products selling across many communication service providers (CSPs), and the backing of so many device manufacturers, which are bringing more attractive devices to market at several different price points, were among the factors that yielded its growth this quarter."
Despite losing second spot to Android worldwide, Apple saw its mobile device sales rise, hitting 8.7 million across the quarter an increase from Q1 2010's total of 8.4 million and up 39 percent year on year, largely thanks to the launch of iPhone 4.
"Crucially, as we predicted, the sudden growth in media tablets, such as the Apple iPad, did not appear to hold back smartphone sales.
"We believe that most tablet users still feel the need for a truly pocketable, yet highly capable, device for those situations when it's inconvenient to carry a device with a larger form factor," added Milanesi.
Non-stop Nokia
In terms of OEMs, Nokia remains on top of the market, accounting for 34.2 percent of all devices sold.
While the likes of Sony Ericsson Motorola have seen their sales fall year-on-year, Samsung appears to be the biggest moving, holding on to second spot and upping sales by 10 million compared to Q2 2009 to take a 20 percent share of the market.
[source: Gartner]
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With a fine eye for detail, Keith Andrew is fuelled by strong coffee, Kylie Minogue and the shapely curve of a san serif font.
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