2012 in review: Hanno Fichtner, HitFox Group
More competition, more opportunity
As we consider the trends of the past 12 months and look forward to the next 12 months, we've asked the great and the good in the mobile gaming industry for their opinions.
Dr. Hanno Fichtner is co-founder and managing director of The HitFox Group, the self-styled 'world's first game distribution company builder'.
Pocket Gamer: What do you think was the most significant event for the mobile games industry in 2012?
Hanno Fichtner: Mobile took the pole position. There has been a huge shift from other platforms to mobile - but there is still huge potential for growth in 2013.
If you look at traditional players such as EA, it has seen similar shifts happening three times, just within the last few years. First, the industry shifted to browser games, then to social, and now to mobile.
And all the publishers are becoming faster at adapting. For instance, Gameloft made more than half of its revenue with mobile games for the first time in the second quarter of 2012. But there is still plenty of room.
What was the most significant event for the HitFox Group?
We took the market opportunity and launched two mobile portfolio businesses, AppLift and Game Finder. We plan to add further companies to our portfolio in 2013 and it is likely that they will be mobile related as well.
HitFox AppLift is a mobile affiliate network, exclusively focused on mobile games. It is the first of that specific kind and has had a successful start.
And at the same time we launched HitFox Game Finder which helps gamers to discover quality games via full-featured applications for iOS and soon Android.
What was your favourite mobile game of the year?
Tower Defense from Com2uS - that one kept me up numerous nights. It has nice graphics and sound but first and foremost great gameplay!
What do you predict will be the most important trends in 2013?
It will get serious! There are a number of trends that will considerably heat up the market:
As studies show that most (88 percent) of the people who set a New Year's resolution fail, I should be careful about what I wish for, for me and for the industry.
As we saw with our own discovery app HitFox Game Finder...
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