For as long as the monthly reports detailing mobile market share have graced PocketGamer.biz's pages, there has been a disparity between the pictures painted in North America and Europe.
Broadly simplified, Apple long held the balance of power in the US, while most of the major territories in Europe were dominated by Nokia and its associated Symbian OS.
The latest report by ad network InMobi, however, suggests that, based on its ad impressions, the European market now has a distinctly North American feel about it, with Apple named as top manufacturer with a 19 percent share of the market.
And more generally, InMobi is seeing massive growth: up over 40 percent February to May 2011 and now receives over 35.7 billion mobile ad requests monthly.
Smartphone ad request growth continues to lead the charge with 73 percent growth.
Two peas in an iPod, iPhone and iPad
When it comes to geographic breakdown, Apple's position in North America remains far stronger, for instance, accounting for 25 percent of the market, well ahead of second placed RIM on 14 percent.
In Europe, Apple is just one percentage point of a two-way tie between Nokia and Samsung for second spot.
As you expect, both markets have iPhone as the singular handset generating the most impressions.
And both regions tell the same tale when it comes to OS share, with Android slipping ahead of iOS on 35.5 percent in North America to 26.9 percent in Europe.
Despite being named as the top manufacturer in both regions, however, Apple is not yet top dog on a global basis.
No knocking Nokia
No doubt owing to the Finnish firm's continued strength in emerging markets, InMobi's impression analysis reports that 38 percent of the 35.7 billion impressions made globally every month come from Nokia handsets.
It's a share that's more than twice the size of second placed Samsung on 16 percent and almost three times as large as Apple on 14 percent.
Apple's iPhone is the world's most common phone, InMobi reports, but much of the firm's strength of late actually comes from sales of iPad, where users are more likely to encounter ads.
"Globally and in North America, both the Samsung Galaxy Tab and the Apple iPad break into the top 15 devices by ad requests on our network," states InMobi's Surag Patel.
"In Europe alone, the Apple iPad represents over 81 million ads in May 2011. It's evident that the hype around tablets is real and evident across our global network."
[source: InMobi]
Data & Research
With a fine eye for detail, Keith Andrew is fuelled by strong coffee, Kylie Minogue and the shapely curve of a san serif font.
Related Articles
News
Dec 14th, 2022
Tenjin and InMobi’s monetisation report shows short-term effects of Google Play’s new ad policy
Top Stories
News
3 hours, 34 minutes ago
Everyone loves Nintendo… Delta emulator hits 4.4 million downloads in its first week
Feature
3 hours, 42 minutes ago
"Gaming in MENA is just starting. Investment will bring more attention to the region and create more opportunities"
Feature
Apr 24th, 2024
48 top mobile games in soft launch: Squad Busters, CSR 3, Plants vs. Zombies 3, LEGO Hill Climb Adventures, and more
Events
App Promotion Summit London | Europe | Apr 25th |
Esports Future Summit | Middle East | Apr 27th |
Dubai GameExpo Summit 2024 | Middle East | May 1st |
The MENA Games Industry Awards 2024 | Middle East | May 2nd |
GameDev Atlantic 2024 | May 4th | |
Mobidictum Meetup Berlin May 2024 | Europe | May 7th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Israel Mobile Summit 2024 | Middle East | Jun 6th |
Popular Stories
News
Apr 23rd, 2024
Supercell’s Squad Busters soft launches today with over 100,000 Google Play downloads
Feature
Apr 24th, 2024