News

Figures from Read It Later suggest number of Kindle Fire registrations over Christmas was similar to iPad

Audience likes to read

Figures from Read It Later suggest number of Kindle Fire registrations over Christmas was similar to iPad
If anyone needed another indicator that Amazon's Kindle Fire is making serious waves, stats released by reading list management app Read It Later suggests its growth over Christmas was almost equal to that of iPad.

It appears many consumers picked the tablet up as a gift: Kindle Fire made up 5 percent of new Read It Later users on Christmas Eve, jumping to 14 percent on Christmas Day itself.

Firing up Android

The tablet's share increased further on Boxing Day, hitting a 17 percent new user share, just behind iPad on 19 percent.



For Read It Later, not only does Kindle Fire's success suggest its Android userbase is set to grow, but the company claims it also dismisses the notion that the platform's users aren't willing to pay for apps.

Its app is available in a free Lite version and a $3 Pro version, although only the Pro version is currently available for Kindle, boosting the paid share on Android. 

"While some have claimed that Android users aren’t interested in paid or premium apps, 45 percent of Read It Later’s Pro users during the holidays came from Android, and 19 percent came from the Kindle Fire," the firm concluded.



[source: Read It Later blog]

With a fine eye for detail, Keith Andrew is fuelled by strong coffee, Kylie Minogue and the shapely curve of a san serif font.