MoMinis launches new Android 'Mega-Game' experience PlayScape to incentivise IAP and new game purchases
Claims 5-12% conversion rates
MoMinis, the Israeli startup behind its eponymous platform agnostic game development and distribution platform, has launched its newest initiative, PlayScape.
PlayScape aims to deliver a cross game experience, allowing Android gamers to play any one of the 50 included games, using the virtual currency earned in that game to purchase goods in any of the other 50 games on the platform.
PlayScape was developed as a result of analysis from MoMinis, conducted over the 200 titles that have been developed using MoMinis Studio.
PlayScape is labelled by MoMinis a 'Mega-Game' - although perhaps integrated portal is better - boasting constantly refreshed inter-title missions which will incentivise players to try out new games.
Virtual currency, or PlayScape Coins, can be earned by completing missions and spent on unlocking new games, purchasing virtual content, or in-game power-ups.
"PlayScape is the product of three years of analysis of game playing usage patterns in order to create an intuitive, user-friendly game experience that would be as natural for my grandmother as it would be to a hardcore gamer," said Eyal Rabinovich, MoMinis' veep of marketing and co-founder.
"With all games developed on The MoMinis Studio, PlayScape guarantees a stable gaming experience regardless of the Android mobile phones and tablets being used."
Games currently included on the platform include Bouncy Bill, which has accrued 500,000 downloads, Hoopz, Ninja Run and Bubble Monkey.
MoMinis claims that its research shows 5-12 percent download to paying customer conversion rates as compared to the 1 –3 percent industry standard.
06 December 2013 | feature
5 graphic novels we'd love to see Telltale turn into adventure games
06 December 2013 | News
If you're too much of a hipster to use money, you can now grab an Ouya with Bitcoins
29 November 2013 | News
148Apps round-up: Zombie Volcano, Luxuria Superbia, Tank Nation, and more
26 November 2013 | News
Steel Media is looking for a Community Manager
22 November 2013 | News
148Apps round-up: Air Supply Infinite, Geomatrix, Tug of Words, and more
PocketGamer.biz Week That Was: Koch buys Fishlabs, Clumsy Ninja's early promise, top 5 investment tips, and Kabam gears up for 2014 Android, Blackberry, iPhone, iPad, 3DS, PS Vita, Windows Phone, Kindle, Windows 8LATEST FEATURES
Nice platform, shame about the marketplace: A PlayStation Mobile developer reveals allLATEST COMMENTS
Don't become an indie developer unless you can hack the life of a fat, Ukrainian prostitute 35