Mobclix adds iPad advertising support to SDK

With the iPhone development community falling in love with the large screen opportunities of the iPad, other parts of the industry have their own plans for that real estate.

Mobile ad exchange and analytics company Mobclix has announced it's supporting iPad with an SDK launch; something it claims it's the first to do.

"The iPad is a tremendous opportunity for advertising. Its larger screen size will allow for not just bigger ad sizes, but also richer ads, integrating video and rich media to engage the consumer," it explains.

"For developers, this means higher eCPMs and more options. Advertisers can expect higher engagement and more possibilities in terms of rich media and immersive ads."

The SDK supports ad resolutions from 468 x 60 pixels to 300 x 250, 120 x 600 and 728 x 90. Developers will be able to enable these in their iPad apps post the 3rd April launch.

[source: Mobclix]

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