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Mobile marketeers Velti acquires ad network Mobclix

Firm to act independently of new owner

Mobile marketeers Velti acquires ad network Mobclix
There are certainly worse ways for a firm to celebrate its second birthday, but given Mobclix avoided any form of venture funding in its formative years, its decision to sell out to Velti might come as something of a surprise.

Nevertheless, Mobclix is billing the purchase - which will see its ad exchange linked to Velti's marketing network - as a logical move for its growing business.

Moving Mobclix on

The firm maintains its business will continue to operate independently of its parent company in the coming years.

"Joining a global leader in mobile marketing like Velti is the natural next step in the growth of our team, technology and customer community," stated Mobclix co-founder Krishna Subramanian.

"We see important synergies between Velti’s technology and customer base, aligned with the innovation and passion of the Mobclix team.

"We are excited about what we can do together."

Viva Velti

Velti now connects to more than 25 online, video and mobile ad networks – including Millennial, JumpTap, InMobi, Traffic Marketplace, Mojiva and Smaato – with the firm serving more than 3,280 ad requests per second to 15,000 app developers.

"Mobclix has established itself as an innovative and important player in the areas of mobile applications and analytics," added Velti CEO Alex Moukas.

"In concert with Velti’s existing software-as-a-service-based mobile marketing and advertising solutions for agencies, brands, mobile operators and media organisations, we believe the combined companies present a valuable resource."

Mobclix recently added advertising and publishing support for Microsoft's forthcoming Windows Phone 7 to its SDK, bringing the new OS into the fold of its existing roster of iPhone, iPad and Android.

[source: Mobclix]

With a fine eye for detail, Keith Andrew is fuelled by strong coffee, Kylie Minogue and the shapely curve of a san serif font.