Samsung extends reach of its iAd competitor AdHub announcing a mobile advertising exchange
Powered by OpenX
Advertising technology specialist OpenX has signed a deal with Samsung to power a new advertising exchange.
Called the Samsung AdHub Market, it will launch in the second half of 2012, offering opportunities for mobile-specific inventory.
In keeping with Apple's iAd and Google's AdMob platforms, it's part of Samsung wider AdHub's vision to provide sophisticated solutions for advertisers on its various hardware devices.
It's previously announced the Samsung AdHub for SmartTV advertising.
The real-time exchange will enable advertisers to bid and purchase mobile inventory from mobile developers and Samsung Electronics within a closed marketplace environment.
"Samsung is empowering both the developer and the advertiser, by creating a win-win solution, in which the app developer is able to achieve higher revenues and advertisers are able to reach their marketing goals," said Daniel Park, VP of Samsung's Media Solution Center.
Post a comment - Please log in to leave a comment
GDC 2014: Game Developers Choice Awards Nominations are now openLATEST FEATURES
Angry Birds Go is our first step to take the brand in new directions, says RovioLATEST COMMENTS
Hall of Fame: Kevin Chou 57