Speaking after his company's Innovation Qualcomm 2011 event, president of Qualcomm's Internet Services unit, Rob Chandhok argued the primary driver for the growth of HTML5 in the mobile industry will be business, not technology.
"Whether or not you believe in the technology, I think it's very hard to argue with the economics," he said.
Pulp friction
One key element of this is what Chandhok dubs the "rapid prototyping cycle", which enables developers to frequently update their applications without having to worry about app store approval.
It doesnt come without difficulties however, as Chandhok says, "the friction in that transition is how well we can make web-based applications on mobile devices."
He pointed to some "canaries in the mine": apps currently being used to gauge the progress of HTML5.
These include Pandora, which boasts an HTML5-powered interface, and Amazons Kindle app, which uses HTML5 to enable users to access its e-book content over multiple devices.
Not there yet
"I've been to websites where when you go, you get a random offer, because they are testing out which work with consumers. You can't do that easily with a downloaded application. So is that a technology argument? No, it's an economic argument," Chandhok said.
"I could show you mobile web applications done to the right style sheets in HTML5 which look just like an iPhone application. It's not there yet: it's not in every phone; the standard is there but it is not fully implemented. People are trying to sort out around security and protection and so-forth," he added.
"As a technologist, sometimes you just have to step back and say, this is a new technology, the decisions are going to be driven by the people that are generating the revenue. They need to do their job differently. Or, they dont want to pay the app store tax."
The more attentive of PocketGamer.biz readers among you may have noticed that this isn't the first time Chandhok has highlighted the importance of web-based mobile applications. He outlined a similar argument at Uplinq 2011.
[source: Mobile World Live]
News
When Matt was 7 years old he didn't write to Santa like the other little boys and girls. He wrote to Mario. When the rotund plumber replied, Matt's dedication to a life of gaming was established. Like an otaku David Carradine, he wandered the planet until becoming a writer at Pocket Gamer.
Related Articles
News
Feb 26th, 2024
"The future of generative AI is hybrid": Qualcomm brings on-device AI to next-gen mobiles
as
News
Apr 25th, 2023
Snapdragon Pro Series partners with Activision to bring Call of Duty: Mobile to Mobile Masters
Top Stories
Feature
Apr 24th, 2024
48 top mobile games in soft launch: Squad Busters, CSR 3, Plants vs. Zombies 3, LEGO Hill Climb Adventures, and more
Feature
Apr 24th, 2024
Mobile Mavens: Analysts share insights on Embracer Group's "rapid dissolution", "mature" split and nervy future
Events
App Promotion Summit London | Europe | Apr 25th |
Esports Future Summit | Middle East | Apr 27th |
Dubai GameExpo Summit 2024 | Middle East | May 1st |
The MENA Games Industry Awards 2024 | Middle East | May 2nd |
GameDev Atlantic 2024 | May 4th | |
Mobidictum Meetup Berlin May 2024 | Europe | May 7th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Israel Mobile Summit 2024 | Middle East | Jun 6th |
Popular Stories
News
Apr 23rd, 2024
Supercell’s Squad Busters soft launches today with over 100,000 Google Play downloads
Feature
Apr 24th, 2024