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Australian indie-focused marketing agency Surprise Attack launches

Free campaigns for early birds

Australian indie-focused marketing agency Surprise Attack launches
There's plenty of talent in the Australian game development scene, but not every team has the worldwide success of Halfbrick.

That's why Chris Wright, former marketing director of THQ's Australian branch has founded a new marketing agency called Surprise Attack.

Primarily focused on providing marketing services for independent developers, Surprise Attack has entered beta trials and selected applicants will receive their campaigns at no cost between now and December.

Filling the void

A number of developers are already signed up to take part in the beta campaigns, including The Voxel Agents (Train Conductor series), Bane Games (Battle Group), Pixel Elephant (Puzzled Rabbit) and Small Green Hill (Ball on a Wall).

"As someone about to enter their fourth decade of gaming, I'm incredibly inspired by the current surge of independent development," said Wright

"With this new breed of developers, comes the need for a new breed of support services. Our job is to make their games a success and let the developers focus on making fantastic and fun experiences, secure in the knowledge their output will receive the marketing support it so deserves."

Helpful hands

Simon Joslin, creative director at The Voxel Agents highlighted the importance of Surprise Attack's services.

"We continue to grow and learn as creative game developers, but we still don't know marketing," he said.

"Chris will fill the void with research, strategy and product launch experience. It looks like a perfect match."

If you are interested in taking part in the beta phase you can get more information by visiting Surprise Attack's website.

When Matt was 7 years old he didn't write to Santa like the other little boys and girls. He wrote to Mario. When the rotund plumber replied, Matt's dedication to a life of gaming was established. Like an otaku David Carradine, he wandered the planet until becoming a writer at Pocket Gamer.