Mobile advertising and monetisation outfit Tapjoy has formed a dedicated fund for Australia's independent mobile games developers.
The 'Tapjoy Australia Fund' will offer financial support for marketing and distribution as well as consultation services and optimisation support to select iOS and Android developers.
By committing these resources, Tapjoy claims that it hopes to support "one of the fastest-growing developer communities in the world," and is now accepting applications from Australian indies with at least one app already publicly available for iOS or Android.
Up-and-comers
"The Australian development community is one of the hottest, up-and-coming talent pools in the mobile space," explained Tapjoy's senior vice president of global partnerships Chris Akhavan.
"We want to offer them the tools, consultation and resources necessary to bring their apps to market, reach a global audience and monetise effectively.
"Through the Tapjoy Australia Fund, we are reinforcing our commitment to the outstanding Australia-based mobile development talent."
'Invaluable'
The announcement also attracted praise from the Game Developer Association of Australia.
In a statement, CEO Antony Reed said that Tapjoy's reach and experience in free-to-play will be "invaluable" for Australia's development community.
"They are the market leaders and have the insights and distribution power needed to succeed on mobile today.
"With the help of Tapjoy's marketing strength and free-to-play consulting experience, as well as Australia's $20 million Interactive Games Fund, Australia's indie developers will find the road to success a little less bumpy."
Top Stories
News
6 hours, 35 minutes ago
Cécile Russeil takes the helm at Ubisoft as EVP of comms, DEI, HR, and legal
Feature
7 hours, 52 minutes ago
"Gaming in MENA is just starting. Investment will bring more attention to the region and create more opportunities"
Feature
Apr 24th, 2024
48 top mobile games in soft launch: Squad Busters, CSR 3, Plants vs. Zombies 3, LEGO Hill Climb Adventures, and more
Events
App Promotion Summit London | Europe | Apr 25th |
Esports Future Summit | Middle East | Apr 27th |
Dubai GameExpo Summit 2024 | Middle East | May 1st |
The MENA Games Industry Awards 2024 | Middle East | May 2nd |
GameDev Atlantic 2024 | May 4th | |
Mobidictum Meetup Berlin May 2024 | Europe | May 7th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Israel Mobile Summit 2024 | Middle East | Jun 6th |
Popular Stories
News
Apr 23rd, 2024
Supercell’s Squad Busters soft launches today with over 100,000 Google Play downloads
Feature
Apr 24th, 2024