Adding to a $50,000 strong donation made by Disney itself, anyone who plays the free release will encounter a game loaded with a number of fresh water facts, water saving items and species that depend on fresh water in order to raise the profile of the venture.
Water good deal
The Fresh Water Initiative looks to protect and restore freshwater sources that support some 126,000 species and more than 500 million people.
"For millions of people across the world, fresh water doesnt come as easily as turning on the faucet," said Disney Mobile GM Bart Decrem of the partnership.
"For too many people safe, drinkable or usable water is out of reach and millions of lives are impacted each year. Who better to call attention to this important issue than Swampy, who spends his days in search of fresh water?
"We hope that this initiative can help raise awareness for the conservation of fresh water with the millions of people playing Where's My Water?"
Dubbed the Every Duck Counts campaign, the enhanced version of the game will run through until the end of February.
