The silence at Microsoft is deafening.
As rumours spread across the web suggesting existing Windows Phone handsets won't be offered the upgrade to Windows Phone 8 when it launches later this year, Microsoft's official mouthpiece has botched its reply.
Instead of allaying such concerns or even referencing that the issue exists Microsoft's statement bizarrely focused on how all apps currently on Windows Phone Marketplace will be compatible with the new version of the OS.
That's an answer to a question nobody asked and suggests evasion is Microsoft's chosen course of action.
Avoiding the issue
It's a move that has backfired, however. Avoiding the issue has only served to fuel the rumour, with commentators now claiming there's more than a grain of truth in it.
And this is what worries me. Splitting Windows Phone's userbase in two for whatever reason would be disastrous for the platform.
Plenty of analysts predict a big future for the OS, thanks in the main to Nokia's Lumia range.
The Finnish firm's handsets aren't setting the world alight yet, but they have given the platform a presence at retail that was sorely lacking at Windows Phone's original launch back in late 2010.
The idea that all existing phones, including Nokia's Lumia 710, 800 and 900 (the latter of which has only just launched in the US) will be forever stuck on Windows Phone 7 is ridiculous, but it's a tactic that wouldn't be without logic.
If true, it's likely Windows Phone 8's closer ties to Windows 8 on a structural level mean the new OS simply won't be compatible with single-core devices which all the current handsets on the market are.
Dropping support for Windows Phone 7 handsets, therefore, would appear to be the only response to this technical issue, but it's one that could have a major impact on the platform's momentum.
Middle of nowhere
Windows Phone 8 itself isn't due until much later in the year (indeed, it's not even the next update on the schedule), meaning the OS as it stands will be left in no man's land for the majority of 2012.
Retailers are unlikely to want to push devices they know will be out of date within a matter of months, and consumers savvy enough to have a handle on the ins and outs of Windows Phone will be equally resistant to paying out for a smartphone that - in almost Android fashion - will be locked out of any future updates.
Cutting off those who have already parted with their cash for a Windows Phone device will not only damage consumer relations, but it will also reset Microsoft's mobile userbase to zero for the second time in as many years.
Building on momentum that's been anything but easy to accumulate should be Microsoft and Nokia's priority right now.
Any suggestion that Windows Phone 7 owners are to be sacrificed as part of a repositioning exercise risks killing the platform's growth before it's even begun.
Feature
With a fine eye for detail, Keith Andrew is fuelled by strong coffee, Kylie Minogue and the shapely curve of a san serif font.
Related Articles
News
Apr 12th, 2024
Week in Views - Mobile gets blanked at the BAFTAs, Apple goes retro and Nintendo pulls the plug
News
Apr 10th, 2024
Microsoft saves the day: Activision Blizzard games are set to return to China in new NetEase deal
Top Stories
News
18 minutes ago
Supercell’s Squad Busters ranks No. 1 for App Store game downloads in all soft launch countries
News
8 hours, 20 minutes ago
Call of Duty Warzone: Mobile generated 'just' $6.92 million in its first month
News
9 hours, 50 minutes ago
Supercell’s Squad Busters soft launches today with over 100,000 Google Play downloads
Feature
7 hours, 40 minutes ago
The DMA Breakdown: What does the Digital Markets Act mean for your business?
Feature
10 hours, 20 minutes ago
King’s Trevor Burrows on the power of art: "We could see our numbers literally dropping"
Feature
Apr 22nd, 2024
Tjodolf Sommestad talks AI, tips for indie devs, and a day in the life of King's president
Events
App Promotion Summit London | Europe | Apr 25th |
Esports Future Summit | Middle East | Apr 27th |
Dubai GameExpo Summit 2024 | Middle East | May 1st |
The MENA Games Industry Awards 2024 | Middle East | May 2nd |
GameDev Atlantic 2024 | May 4th | |
Mobidictum Meetup Berlin May 2024 | Europe | May 7th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Israel Mobile Summit 2024 | Middle East | Jun 6th |
Popular Stories
News
Apr 17th, 2024
Monopoly GO! celebrates its first birthday and shares its behind-the-scenes story
Feature
Apr 15th, 2024
46 top mobile games in soft launch: CSR 3, Plants vs. Zombies 3, LEGO Hill Climb Adventures, Candy Crush Blast, and more
News
9 hours, 50 minutes ago