After a series of acquisitions within the mobile arena, German-based marketing provider YOC has unveiled its first rich media ad platform for mobile aimed at the European market.
Called Ad Plus, the platform will initially make its debut on iPhone and iPad, though YOC has confirmed further formats will also join the line up in the near future Android is pencilled in for this autumn.
"YOC's release of YOC Ad Plus puts us in a very advantageous position in the mobile advertising market, as we are the first company to offer advertisers such a rich format on a premium open network," says YOC advertising director Gary Danks.
"YOC Ad Plus' ability to deploy multimedia will engage mobile users much more so than standard mobile advertising, and this should in turn generate strong campaign performance for advertisers, and a higher brand awareness."
Rich ads for rich userbase
The platform's strong point, in YOC's view, is the range of ads it's able to carry. Ad Plus offers advertisers the ability to embed videos and picture galleries, along with 360 degree rotation to keep the audience engaged.
Users can click on any Ad Plus ad banner to open it full screen, enabling advertisers to implement numerous interactive features including branded wallpapers and social networking tools from within the ad itself.
YOC claims Ad Plus boasts detailed targeting capabilities age, gender, time and geo targeting all part of the deal - to ensure the right ads are viewed by the right people. The set up also allows for frequency capping to avoid wastage.
The launch of Ad Plus follows a program of expansion by YOK, with the firm having purchased UK-based Bluestar in May 2009 and Spanish outfit Mobile Interactive Advertising Media in September.
You can find out more from the YOC website.
News
With a fine eye for detail, Keith Andrew is fuelled by strong coffee, Kylie Minogue and the shapely curve of a san serif font.
Top Stories
Feature
Apr 24th, 2024
48 top mobile games in soft launch: Squad Busters, CSR 3, Plants vs. Zombies 3, LEGO Hill Climb Adventures, and more
Feature
Apr 24th, 2024
Mobile Mavens: Analysts share insights on Embracer Group's "rapid dissolution", "mature" split and nervy future
Events
App Promotion Summit London | Europe | Apr 25th |
Esports Future Summit | Middle East | Apr 27th |
Dubai GameExpo Summit 2024 | Middle East | May 1st |
The MENA Games Industry Awards 2024 | Middle East | May 2nd |
GameDev Atlantic 2024 | May 4th | |
Mobidictum Meetup Berlin May 2024 | Europe | May 7th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Israel Mobile Summit 2024 | Middle East | Jun 6th |
Popular Stories
News
Apr 23rd, 2024
Supercell’s Squad Busters soft launches today with over 100,000 Google Play downloads
Feature
Apr 24th, 2024