With Zynga finally filing for IPO, looking to raise $1 billion in the process, a flood of information has been released via its Form S-1.
This is legally required by the US SEC so potential investors can understand the company's business, and hence it has to reveal its financial data.
How much is mucho?
This aspect provided the headline data with respect to turnover: cumulatively, the company has generated over $1.5 billion in revenue since it launched in 2007.
In 2008, it had annual revenues of $19.4 million. This rose to $122 million in 2009, and $598 million 2010. Zynga ends its financial year in sequence with the calendar year on December 31.
In terms of its current quarter, in Q1 FY11 ending March 31, the company had sales of $235 million, up 133 percent year-on-year.
In comparison, over the same quarterly period, pure mobile Japanese competitors DeNA posted net sales of $393 million, while GREE had sales of $198 million, both on the back of much smaller user bases.
Zynga has more than 60 million global daily active users, while the Japanese companies say they have less than 30 million subscribers apiece.
Could do better
When it comes to profits, Zynga had net income in FY2010 of $90.6 million, compared to a loss of $52.8 million in 2009 and a loss of $22 million in 2008.
For Q1 FY11, the company made net income of $11.8 million, and ended the quarter with cash, cash equivalents and marketable securities of $996 million, mainly thanks to its many pre-IPO investor rounds.
It currently has 2,268 full-time employees.
For the same period however, GREE had net quarterly income of $99 million, while DeNA booked $114 million of income, demonstrating - even in a somewhat apples to pears comparison - as mobile platforms they are much more profitable than Zynga, which relies on Facebook for the majority of its business.
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Contributing Editor
A Pocket Gamer co-founder, Jon is Contributing Editor at PG.biz which means he acts like a slightly confused uncle who's forgotten where he's left his glasses. As well as letters and cameras, he likes imaginary numbers and legumes.
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