With Zynga on a mission to rapidly expand its mobile gaming business, the company's looking to release more games and better engage with its audience.

So with its 16th iOS title Scramble With Friends just released, it's kicking off Player Love Week.

Running from today (12 Jan) to Wednesday 18 January, a virtual reward will be made available daily in one of its iOS games. The schedule is...

12 Jan: ForestVille - A free animated bear-in-a hammock for players to decorate their forest.

13 Jan: Hanging With Friends - 20 free coins to put toward power ups or balloon bling.

14 Jan: Zynga Poker - 3,000 poker chips to up the ante

15 Jan: Dream Zoo - It's raining hearts. Players receive 40 hearts via an in-game fruit drop.

16 Jan: Words With Friends - A free tile pile that tells players which letters remain during a current match.

17 Jan: CityVille Hometown - Enjoy twice the amount of energy offered throughout the entire day.

18 Jan: Scramble With Friends - A token of love: free boosts for the entire day.

It's also produced the following infographic to give some idea about the activity its games generate.