That's according to president of games Steve Chiang, who detailed Zynga's plans for the months and years ahead in an interview with GamesIndustry.biz, painting the picture of a firm very much in transition.
"I think the tablet's becoming almost the ultimate game platform," detailed Chiang.
"I play before I go to bed, and when I wake up, I play on my tablet. Imagine FarmVille 2 on a tablet - you can see the detail on a bigger farm and be able to manipulate things, getting a full experience on a tablet. We announced in the earnings call that FarmVille 2 is coming to mobile, and tablets.
"I expect a number of our 'Ville games to come to tablets in 2013."
Farmville 2 on Facebook
Midcore matters
It's no secret that things have been less than rosy at Zynga during the last year or so, with notable departures and losses triggered by a declining userbase adding to the woes.
As such, Zynga has recently looked to expand beyond its casual base, with Chiang casting light on the publisher's assault on the 'midcore' gamer.
"The reason why we call it midcore is there's a hardcore gaming audience, and that's not really our target," he added.
"We don't want a small number of players. We're trying to capture all the depth and the visuals and the mechanics of a more core game, but make it simpler to play in shorter sessions. I don't know what we're going to be able to achieve with midcore, but certainly our goal is to expand the audience."
'Land grab'
This march on the midcore is happening during what Chiang claims is still a "land grab in mobile", with everybody trying to secure their base before it plateaus.
"Over time we'll start to see better and better experiences, and we'll start to see brands mean more, because there's too many choices," said Chiang of mobile gaming.
"It becomes like picking shoes in a store; are you getting Nike or Adidas? At some point you'll just be more loyal to one brand than the other, and that's the game you're going to try.
"It's this golden time of gaming. I think we say that at different times, at different cycles, but with the ubiquity of mobile and the constant connection there's going to be so many different experiences.
"With touch, there are very different types of games and experiences as gamers that we haven't seen. I think that's more fun than seeing the tenth version of another game."
[source: GamesIndustry.biz]
