Dominant on Android, Samsung's attempts to mitigate any risk from the Google-Motorola deal - as well as target emerging markets - have been improved with the Korean manufacturer announcing three new handsets running its own bada OS.
The Wave 3, Wave M and Wave Y are the first new bada handsets of 2011, and will sport the refreshed version of the platform, bada 2.0.
Big on bada
"The full extent of our commitment is clear to see in each device," said Samsung mobile head, JK Shin.
"Smartphones are gaining popularity by the day. We've produced easy-to-use smartphones that will inspire the market."
The premium device in the mix, the Wave 3 will sport a 4-inch AMOLED screen, plus a 5 megapixel camera and 1.4GHz processor. The smaller Wave M and Wave Y will be offered at cheaper prices both running on 832MHz processors and 3.65-inch and 3.2-inch screens respectively.
All three devices will be seen first during IFA 2011 in Berlin, due to kick off on September 2, and be commercially available during October.
Spreading its bets
Figures recently revealed by Gartner suggest that bada, though yet to make an impression in western markets, shipped more than 2 million units in Q2 2011, giving it a larger market share than Microsoft's Windows Phone. Samsung is also targeting 30 percent market share in India.
However, the platform's marketplace Samsung Apps sports less than half as many apps for the OS, coming in at 13,000.
Samsung will be hoping the launch of bada 2.0's SDK earlier in August will encourage developer take up, though the Korean firm is keeping its options open.
The company is in talks with LG and the Korean government over the development of a new open-source OS for mobile and PC (believed by many to be a direct reaction to Google move for Motorola), and online chatter suggests Samsung may even be considering a move for HP's webOS.
[source: Samsung]
News
With a fine eye for detail, Keith Andrew is fuelled by strong coffee, Kylie Minogue and the shapely curve of a san serif font.
Top Stories
News
8 hours, 16 minutes ago
Turkish game studios don’t pay tax as government supports burgeoning industry
News
8 hours, 30 minutes ago
SuperScale's ebook serves organic growth tips, making mobile games more sustainable
News
8 hours, 52 minutes ago
Copyright doesn’t exist for generative AI-created content in the US but it remains the "Wild West"
Feature
Mar 18th, 2024
Hot Five: Monopoly GO’s next-level UA, Supercell’s psychological analysis, and AI use for NPC dialogue
Feature
Mar 15th, 2024
Under the hood: Deconstructing Monopoly GO! as it passes $2 billion in revenue
Events
MIX & Kinda Funny Showcase 2024 | North America | Mar 14th |
Game Developers Conference 2024 | North America | Mar 18th |
#notGDC 2024 | Mar 18th | |
Day of the Devs: San Francisco | North America | Mar 18th |
Nvidia GTC 2024 | North America | Mar 18th |
Game Connection America 2024 | Europe | Mar 18th |
Pocket Gamer Connects San Francisco 2024 | North America | Mar 18th |
European Game Showcase 2024 | North America | Mar 19th |
Popular Stories
Interview
Mar 12th, 2024
Supercell’s Head of Live Games Sara Bach talks company changes, world-beating live ops, and how to get back on top
News
Mar 13th, 2024
Monopoly GO makes $2 billion in 10 months with "less than a quarter" of that spent on UA
News
Mar 15th, 2024