Apple expected to beat iPhone projections, quarterly shipments could hit 32 million
Revenues also on the rise
Despite continued concerns over Apple's failure to make ground in China, the firm's forthcoming quarterly figures are expected to reveal iPhone sales are continuing to rise.
Data gathered from supply chain checks and Morgan Stanley's AlphaWise Smartphone Tracker have led analyst Katy Huberty to predict "stronger-than-anticipated iPhone shipments" delivering "earnings per share above market consensus."
In short, iPhone's performance in the west continues to impress, suggesting there's still room for the handset to grow its sales further in the quarters head.
Huberty's data suggests that Apple may have shipped somewhere between 29 million and 32 million smartphones during Q3 - a figure that eclipses the 26 million units sold in Q3 2012.
But it's not just the iPhone 5 that's pushing sales up. Huberty claims Apple's move to discount older models, such as the iPhone 4 and iPhone 4S, has had a big impact on take-up, allowing Apple to reach out to consumers with a tighter budget.
iPad sales are also expected to rise, coming in at 18 million across the quarter.
But while investors will continue to vocalise their concern that Apple's current closed-shop approach means cracking the Chinese market is increasingly difficult, Huberty claims that – when it comes to revenue – there's no faulting Apple's approach.
Even if every iPhone sold beyond the 26 million Apple registered during the same period in 2012 was the cheapest iPhone 4, the firm would still bring in revenue greater than $36 billion – one that would top Apple's own guidance range of between $33.5 billion to $35.5 billion.
[source: Apple Insider]
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