9 tricks to ensure your mobile game gets the best PRIt's a marathon not a sprint READERS' COMMENTS
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Jul 2012
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 and to prove I'm not talking complete rubbish, a nice PR person has just shown me their guide for a game launch campaign.
starts 6 weeks prior to launch... Joined:
Jul 2012
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100
Ariel - yes, you're correct in that you want people to be reading about your game when it's released, but that should be down to the news release about it going live (i.e. Game X is now available) and/or the review.
I think you need to get journalists excited before that point, however, which is why I suggest a 6-8 week campaign. You may not get news 6 weeks before release but if you're talking to journalists, you're more likely to get coverage at launch. Joined:
Nov 2012
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Really appreciate for sharing this article, I was just looking for the related information of doing PR for our games. Btw, just got one query about the news press releasing time, some people suggest that better release it (1 week around) before your game actually is available to download, cos some people might search it and download it from the App Store, once they find it's not live yet, they might forget about your game after 1 week or 2 weeks.
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Jul 2012
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James, I include myself amongst their number!
Joined:
Apr 2012
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Yeh, I echo the others' sentiments. Great article, Jon. Very insightful.
Joined:
Nov 2012
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Really superb article, in fact one of the best that I have ever seen written from the perspective of a games jour no. Should be required reading for all game devs as they start on the long and winding PR road.
Joined:
Apr 2012
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7
Lovely slides, too. I especially like "journalist are stupid."
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Jun 2012
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Great article as usual Jon!
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Feb 2012
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69
Brilliant article Jon!
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