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Rovio: We want to be the first entertainment brand with 1 billion DAUs

Plus, Vesterbacka answers the China question

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Christopher Kassulke | 18:36 - 21 November 2012

Jon - as long as you touch it daily. ;) you need to be active with the plushy to be a DAU I guess - just owing doesnt count.

Joined:

Jul 2012

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100

Jon Jordan | 16:44 - 21 November 2012

Does owing an Angry Birds plushy mean I'm an DAU for as long as I own it?

That's creative metrics if so.

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